A blog about what is and what could be


The soon to be released Air Jordan XV (15) SE has gotten a Hoya makeover that works on many branding levels. 1. You don’t need to see the schools name … Continue reading

March 12, 2008 · Leave a comment

On the streets of london

The street artist D*Face is tagging up the streets of London with some sick interpretations of famous works. His fleshless style makes pop iconic imagery more raw increasing their influence … Continue reading

March 4, 2008 · Leave a comment

Little Presentation Goes A Long Way

I was in a bar the other night and this cup of match books caught my eye. I like the presentation of it because it is neat, yet accessible while … Continue reading

March 3, 2008 · Leave a comment

Reading in Fundamental

Over the past couple of months i’ve read the following books: Truth, Lies and Advertising : The Art of Account Planning (Jon Steel) Negotiation: Readings, Exercises, and Cases (Lewicki, Saunders, … Continue reading

January 29, 2008 · Leave a comment

Angles and design

The thought occurred to me the other day that design, like pool is all about angles, perspective and new ways at looking at objects. What happens when you remove words … Continue reading

January 28, 2008 · Leave a comment

Cell Phone With Large Pullout Display – Readius

This pullout display for cellphones could be the start a mobile revolution. Readius is the world’s first phone designed specifically to allow easier reading of news, blogs or email. Philips … Continue reading

January 23, 2008 · Leave a comment

The Rebirth of Uniqlo

There is an insightful article in Creative Review about the rebirth of Uniqlo. It focuses primarily on Kashiwa Sato who was brought in as creative director and Yugo Nakamura who … Continue reading

January 23, 2008 · Leave a comment