AFTERNOW

A blog about what is and what could be

New Beginning…

One year ago I wrote a contract to myself that I would go to design school.  Today i’m proud to say that I realized that dream.   I’m excited to … Continue reading

September 4, 2013 · Leave a comment

Trademarking Numbers as Brands

Martin Lindstom of AdAge’s Brandflash highlights a unique naming strategy by the French automaker Peugeot. Back in 1963 when the Porsche launched its new 901 model they received a legal … Continue reading

July 29, 2008 · Leave a comment

Invisible Brands

Recently I’ve stumbled upon some of Rob Walker’s work in prelude to his new book “Buying In”.  In one of his write-ups he talks about invisible badges.  According to Walker, … Continue reading

July 29, 2008 · Leave a comment

7 Things We Can Learn About Branding From the Mafia

The Guardian reports that when the letters of jailed Cosa Nostra boss Bernardo Provenzano were found they were full of insights into his leadership style. The 7 rules he applied … Continue reading

April 21, 2008 · Leave a comment

Brand Imprint

This image reminds me of the impressions brands leave on the mind.  Good or bad an imprint is left on in the subconscious that helps us form an opinion on … Continue reading

April 17, 2008 · Leave a comment

Chewing Gum, Sculptures and the World

Chewing gum as we know it today is an antiquated form that harkens back to the caveman era. The chewing gum industry hasn’t changed much since machine shaped and wrapped … Continue reading

April 7, 2008 · 2 Comments

Touchless Remote Control Concept

Bang and Olufsen has created a remote control concept that is intended to keep devices bacteria free. The remote responds to finger gestures and lifts and falls when the volume … Continue reading

April 3, 2008 · Leave a comment