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	<title>AFTERNOW</title>
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	<link>http://afternow.wordpress.com</link>
	<description>A blog about what is and what could be</description>
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		<title>AFTERNOW</title>
		<link>http://afternow.wordpress.com</link>
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			<item>
		<title>Tropicana Old Is New</title>
		<link>http://afternow.wordpress.com/2009/02/26/tropicana-old-is-new/</link>
		<comments>http://afternow.wordpress.com/2009/02/26/tropicana-old-is-new/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 15:21:19 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=85</guid>
		<description><![CDATA[
This week The New York Times reported after much public disapproval, Tropicana decided to revert its packaging back to the old design. In my opinion Tropicana is at a crossroads that has implications for their business.
First the change in packaging suggest a change in culture at the company.  Tropicana did not need to redesign its [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=85&subd=afternow&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://afternow.wordpress.com/2009/02/26/tropicana-old-is-new/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://mslk.com/reactions/wp-content/uploads/2009/01/mslk_tropicana_redesign.jpg" medium="image" />
	</item>
		<item>
		<title>Trademarking Numbers as Brands</title>
		<link>http://afternow.wordpress.com/2008/07/29/trademarking-numbers-as-brands/</link>
		<comments>http://afternow.wordpress.com/2008/07/29/trademarking-numbers-as-brands/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:54:01 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Absolut vodka]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Martin Lindstom]]></category>
		<category><![CDATA[McDonaldâ€™s]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[Peugeot]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[trademarking]]></category>
		<category><![CDATA[trademarks]]></category>
		<category><![CDATA[vodka]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=81</guid>
		<description><![CDATA[
Martin Lindstom of AdAgeâ€™s Brandflash highlights a unique naming strategy by the French automaker Peugeot.
Back in 1963 when the Porsche launched its new 901 model they received a legal notice from Peugeot. The French automaker informed Porsche that it had a trademark on the concept of auto brands comprised of a three-digit number with a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=81&subd=afternow&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://afternow.wordpress.com/2008/07/29/trademarking-numbers-as-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://afternow.files.wordpress.com/2008/07/trademarking-numbers-as-brands1.jpg?w=300" medium="image" />
	</item>
		<item>
		<title>Invisible Brands</title>
		<link>http://afternow.wordpress.com/2008/07/29/invisible-brands/</link>
		<comments>http://afternow.wordpress.com/2008/07/29/invisible-brands/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:40:46 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Armani]]></category>
		<category><![CDATA[Bottega Venta]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Buying In]]></category>
		<category><![CDATA[Christian Louboutin]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Gourmet]]></category>
		<category><![CDATA[invisible badges]]></category>
		<category><![CDATA[Rob Walker]]></category>
		<category><![CDATA[Rolex]]></category>
		<category><![CDATA[streetwear]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=79</guid>
		<description><![CDATA[
Recently Iâ€™ve stumbled upon some of Rob Walkerâ€™s work in prelude to his new book â€śBuying Inâ€ť.Â  In one of his write-ups he talks about invisible badges.Â  According to Walker, badges are signals that suggest a tighter relationship with the brand producer and the brand consumer.
Walker observes that people no longer buy stuff to impress [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=79&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
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		<media:content url="http://afternow.files.wordpress.com/2008/07/invisbile-brand.jpg?w=300" medium="image" />
	</item>
		<item>
		<title>Clean Graffiti</title>
		<link>http://afternow.wordpress.com/2008/06/25/clean-graffiti/</link>
		<comments>http://afternow.wordpress.com/2008/06/25/clean-graffiti/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 03:04:54 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clorox]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[greenworks]]></category>
		<category><![CDATA[paul curtis]]></category>
		<category><![CDATA[san fransico]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=75</guid>
		<description><![CDATA[
Recently artist Paul Curtis teamed up with Clorox’s Green Works to produce a “clean” mural in San Francisco’s Broadway tunnel.  Instead of adding paint, Curtis removes dirt and grime to create striking artistic forms.
This is a great example of an individual turning a maligned practice (public graffiti) into a public service, and a business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=75&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://afternow.files.wordpress.com/2008/06/clean-graffiti.jpg?w=300" medium="image" />
	</item>
		<item>
		<title>Microsoft’s Dilemma</title>
		<link>http://afternow.wordpress.com/2008/06/04/microsofts-dilemma/</link>
		<comments>http://afternow.wordpress.com/2008/06/04/microsofts-dilemma/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 14:14:32 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cp]]></category>
		<category><![CDATA[crispin porter]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=74</guid>
		<description><![CDATA[There was an interesting article in the June issue of Fast Company about Microsoft giving its $300 million consumer branding account to Crispin Porter.  The article does a good job of doing the following:
1. Highlighting the Problem:
Microsoft’s problem is not simple ad messaging.  It’s over extended the brand by trying to be all things to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=74&subd=afternow&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://afternow.wordpress.com/2008/06/04/microsofts-dilemma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/26a57096121aa93162e5d786dd3e982c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Future</media:title>
		</media:content>
	</item>
		<item>
		<title>7 Things We Can Learn About Branding From the Mafia</title>
		<link>http://afternow.wordpress.com/2008/04/21/7-things-we-can-learn-about-branding-from-the-mafia/</link>
		<comments>http://afternow.wordpress.com/2008/04/21/7-things-we-can-learn-about-branding-from-the-mafia/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 03:25:01 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[7 rules]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[mafia]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[the guardian]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=69</guid>
		<description><![CDATA[
The Guardian reports that when the letters of jailed Cosa Nostra boss Bernardo Provenzano were found they were full of insights into his leadership style. The 7 rules he applied to his business could be used as a how-to-manual on how to manage brands.
Rule 1: Submersion
When a company is failing, the first step is to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=69&subd=afternow&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://afternow.wordpress.com/2008/04/21/7-things-we-can-learn-about-branding-from-the-mafia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://image.guim.co.uk/sys-images/Guardian/Pix/pictures/2008/04/09/provenzano10a.jpg" medium="image" />
	</item>
		<item>
		<title>Brand Imprint</title>
		<link>http://afternow.wordpress.com/2008/04/17/brand-imprint/</link>
		<comments>http://afternow.wordpress.com/2008/04/17/brand-imprint/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 15:18:32 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[imprint]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=68</guid>
		<description><![CDATA[
This image reminds me of the impressions brands leave on the mind.Â  Good or bad an imprint is left on in the subconscious that helps us form an opinion on things.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=68&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/26a57096121aa93162e5d786dd3e982c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://afternow.files.wordpress.com/2008/04/imprint.jpg" medium="image" />
	</item>
		<item>
		<title>Chewing Gum, Sculptures and the World</title>
		<link>http://afternow.wordpress.com/2008/04/07/chewingum-art/</link>
		<comments>http://afternow.wordpress.com/2008/04/07/chewingum-art/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 03:19:44 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[chewing gum]]></category>
		<category><![CDATA[Chewingum Art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gum]]></category>
		<category><![CDATA[henry ford]]></category>
		<category><![CDATA[Maurizio Savini]]></category>
		<category><![CDATA[model t]]></category>
		<category><![CDATA[stick gum]]></category>
		<category><![CDATA[Wrigley]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=64</guid>
		<description><![CDATA[
Chewing gum as we know it today is an antiquated form that harkens back to the caveman era. The chewing gum industry hasnâ€™t changed much since machine shaped and wrapped bubble gum was first introduced in 1906. Since then consumers have been confined to choosing between stick, ball or square forms of gum, reminiscent of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=64&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/26a57096121aa93162e5d786dd3e982c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://www.cpluv.com/www/medias/microbians/microbians_47f8e1b4c3150.jpg" medium="image" />
	</item>
		<item>
		<title>Touchless Remote Control Concept</title>
		<link>http://afternow.wordpress.com/2008/04/03/touchless-remote-control-concept/</link>
		<comments>http://afternow.wordpress.com/2008/04/03/touchless-remote-control-concept/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 22:07:04 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B&O]]></category>
		<category><![CDATA[Bang and Olufsen]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[remote]]></category>
		<category><![CDATA[touchless]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=61</guid>
		<description><![CDATA[
Bang and Olufsen has created a remote control concept that is intended to keep devices bacteria free.
The remote responds to finger gestures and lifts and falls when the volume is adjusted.
Whatâ€™s nice about this concept is that B&#38;Oâ€™s approach maintains the brands tradition of providing high performing products that look and sound great, while keeping [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=61&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://afternow.files.wordpress.com/2008/04/bo.jpg" medium="image">
			<media:title type="html">bo.jpg</media:title>
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		<media:content url="http://img.youtube.com/vi/181yeINhvWc/2.jpg" medium="image" />

		<media:content url="http://afternow.files.wordpress.com/2008/04/actual-prototype.thumbnail.jpg" medium="image">
			<media:title type="html">actual-prototype.jpg</media:title>
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	</item>
		<item>
		<title>GTOWN KICKS</title>
		<link>http://afternow.wordpress.com/2008/03/12/gtown-kicks/</link>
		<comments>http://afternow.wordpress.com/2008/03/12/gtown-kicks/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 21:09:48 +0000</pubDate>
		<dc:creator>future</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Georgetown]]></category>
		<category><![CDATA[Gtown]]></category>
		<category><![CDATA[Hoya]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://afternow.wordpress.com/?p=58</guid>
		<description><![CDATA[ 
The soon to be released Air Jordan XV (15) SE has gotten a Hoya makeover that works on many branding levels.
1.    You donâ€™t need to see the schools name to recall the brand. The checkered pattern and blue and grey colors are ownable only to gtown.  It creates instant recognition [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=afternow.wordpress.com&blog=2255087&post=58&subd=afternow&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Future</media:title>
		</media:content>

		<media:content url="http://i103.photobucket.com/albums/m151/3129so/AJ%20XV%20SE%20Hoyas/AJ-XV-SE-G-M-4m.jpg" medium="image" />
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