Clean Graffiti

Recently artist Paul Curtis teamed up with Clorox’s Green Works to produce a “clean” mural in San Francisco’s Broadway tunnel. Instead of adding paint, Curtis removes dirt and grime to create striking artistic forms.

This is a great example of an individual turning a maligned practice (public graffiti) into a public service, and a business attempting to move green cleaning products beyond niche stores to the wider world of supermarkets.

As a branded effort by Clorox, Curtis’s “clean graffiti” also effectively demonstrates that consumers don’t have to sacrifice cleaning power for eco-ethics. Click here to see more photos.